The VR fitness platform Supernatural is spinning out from Meta to become an independent company called Supernatural Health [1].

This transition marks a significant shift in Meta's strategy for its Reality Labs division as the company seeks to reduce costs [5]. The move returns control of the application to its original founders after a period of internal layoffs and user protests [5].

Meta previously spent $400 million [3] to acquire the app, a deal that involved legal battles with the U.S. government [2]. Now, the platform will relaunch on the Meta Quest headset platform this fall [1, 2].

Users will face higher costs to access the service upon its return. The monthly subscription price is increasing to $20, up from the previous $10 per month [1]. Similarly, the annual subscription will rise to $180 per year, compared to the former price of $100 per year [1].

Supernatural Health will operate as a standalone entity while maintaining its presence on Meta's hardware. This arrangement allows the founders to steer the product's direction while Meta removes the operational burden of the app from its balance sheet [5].

“The VR fitness platform Supernatural is spinning out from Meta to become an independent company”

The spin-off reflects Meta's pivot away from owning every piece of the VR ecosystem in favor of a more traditional app-store model. By offloading the operational costs of Supernatural while keeping it on the Quest platform, Meta maintains the hardware's value proposition without the financial risk of maintaining the software. For users, the steep price increase suggests the new independent company must aggressively monetize to recover from the instability of the Meta era.