Metasports Interactive has secured $20 million [1] in non-dilutive user-acquisition funding to expand its flagship cricket game, Hitwicket, globally.

This investment allows the company to scale its user base without giving up equity, a move that signals confidence in the game's growth potential within the competitive mobile sports market.

The funding was provided by Metica, a growth financier based in London [1], [2]. Metasports Interactive said it intends to use the capital to boost marketing efforts and accelerate user acquisition strategies to bring Hitwicket to a wider international audience [1], [2].

Beyond marketing, the company plans to implement technology upgrades to the game's infrastructure [1]. These technical improvements are designed to support the increased load and performance requirements that accompany a global rollout.

Hitwicket operates as the company's primary title, focusing on the cricket simulation experience. By leveraging the $20 million [1] investment, Metasports Interactive aims to solidify its position in the sports gaming sector, a market characterized by high user acquisition costs and intense competition for player retention.

The partnership with Metica provides the financial runway necessary to penetrate new territories where cricket maintains a significant following [2]. This expansion strategy targets both established cricket markets and emerging regions where mobile gaming adoption is rising.

“Metasports Interactive has secured $20 million in non-dilutive user-acquisition funding.”

The use of non-dilutive funding is a strategic move by Metasports Interactive to scale rapidly while maintaining full ownership of the company. By focusing specifically on user acquisition and technical infrastructure, the firm is prioritizing market share and product stability over traditional equity-based venture capital, reflecting a shift toward performance-based financing in the mobile gaming industry.