Mexico's tourism sector grew by between five percent [1] and six percent [2] during 2025, outpacing growth in the U.S. and Canada.
This surge positions Mexico as the regional leader in North American tourism and signals a significant recovery in travel demand and spending across the country.
Josefina Rodríguez Zamora, the head of the Secretariat of Tourism (Sectur), said the figures in Mexico City. According to the reports, Mexico's tourism growth of five percent to six percent [1, 2] stands in contrast to a three percent [1] increase in the U.S. and a two percent [1] increase in Canada.
The disparity is further evident in hotel occupancy rates. Mexico reported a hotel occupancy rate of 95% [1], while the U.S. and Canada saw a combined occupancy rate of 55% [1].
Rodríguez Zamora said the economic impact of this growth is substantial. The expected economic spillover in Mexico is projected to exceed 800 billion pesos [1].
These figures highlight a trend of shifting travel preferences within the continent. While the U.S. and Canada experienced modest gains, Mexico's infrastructure and destinations attracted a significantly higher volume of visitors relative to its capacity, resulting in the high occupancy rates reported by the secretary.
“Mexico reported a hotel occupancy rate of 95%”
The stark difference in hotel occupancy between Mexico and its northern neighbors suggests a concentrated shift in leisure travel toward Mexican destinations. With an expected economic influx of over 800 billion pesos, the tourism sector is acting as a primary driver of national economic activity, leveraging a competitive advantage in regional attractiveness during 2025.
