President Javier Milei removed Santiago Caputo as the head of the government's digital communication on Tuesday [2].
The leadership change signals a restructuring of the administration's public outreach strategy amid internal disagreements and a perceived loss of confidence in Caputo's performance [1, 2].
Santiago Oría, who previously served as the director of Realizaciones Audiovisuales for the presidency, was appointed to lead the digital communication area [2, 3]. Presidential spokesperson Adrián Ravier said that Oría now leads the national government's digital communication efforts [4].
The decision followed a cabinet meeting held on Monday in the presidential office [1, 2]. Reports indicate the meeting was marked by tension, including disputes involving Milei and Security Minister Patricia Bullrich [1].
This shakeup occurs as the administration continues to navigate its relationship with the press. In a separate instance, Milei engaged in a verbal attack against journalists that lasted eight hours [5].
Caputo's removal marks a shift in the inner circle of the presidency. While Caputo had previously managed the government's online presence, the transition to Oría suggests a move toward a different audiovisual and digital approach, one aligned with the current priorities of the presidential office [3].
“Santiago Oría, actual director de Realizaciones Audiovisuales de la Presidencia, quedó al frente del área de comunicación digital.”
The removal of Santiago Caputo indicates growing volatility within President Milei's inner circle. By replacing a key communications strategist with the head of audiovisual productions, the administration is likely pivoting toward a more visual or direct-to-consumer digital strategy to bypass traditional media outlets, which Milei has frequently criticized.
