Major League Baseball is offering fans a chance to receive VIP experience upgrades and IMAX tickets to see Disney's *Moana* [1].

This collaboration blends professional sports and cinematic promotion to drive ticket sales for the film's release. By leveraging the star power of Dwayne Johnson and the reach of the MLB audience, Disney aims to maximize the movie's opening-weekend visibility.

In a promotional message, Dwayne Johnson appears as the character Maui to deliver the offer [1]. The campaign targets baseball fans, suggesting a crossover between the sporting event atmosphere and the theatrical experience of an IMAX screening [1].

According to the promotion, *Moana* will be available in theaters this Friday [1]. The specific selection process for the VIP upgrades was not detailed in the announcement, but the initiative positions the film as a major event for families, and sports enthusiasts alike [1].

MLB frequently utilizes high-profile celebrity partnerships to engage younger demographics. This specific tie-in uses the visual spectacle of IMAX to complement the live-action energy of a baseball stadium [1].

“Dwayne Johnson appears as Maui to deliver the offer”

This partnership reflects a growing trend of 'eventizing' cinema releases through strategic alliances with sports leagues. By integrating a promotional offer into the MLB ecosystem, Disney is attempting to capture a captive audience of millions, shifting the marketing focus from traditional trailers to interactive, high-value fan experiences.