Disney's live-action reimagining of "Moana" topped the South Korean box office during the weekend of July 10–12 [1].
The film's immediate success in one of Asia's largest cinema markets demonstrates the continued global appeal of Disney's live-action strategy. By translating animated favorites into physical formats, the studio aims to capture both nostalgic adult audiences and new younger viewers.
According to box-office data, the film earned $3 million [1] over the three-day period. This revenue was driven by 403,931 admissions [1], allowing the movie to secure a dominant position in the national market.
"Moana" captured 36.53% of the total market share for the weekend [1]. This performance pushed other competitors further down the rankings, though some remained resilient.
The film "The Eyes" remained in second place for the duration of the weekend [1]. While it failed to reclaim the top spot, it maintained a steady presence in the market against the Disney release.
Industry analysts monitor these trends to determine if live-action remakes can sustain momentum beyond their opening weekends. The high volume of admissions suggests a strong initial draw for the reimagined story in South Korea [1].
“"Moana" topped the South Korean box office during the weekend of July 10–12”
The performance of "Moana" in South Korea highlights the strength of established intellectual property in international markets. Capturing more than one-third of the total market share in a single weekend indicates a high level of consumer anticipation for the live-action transition, potentially signaling a positive trajectory for the film's broader global rollout.
