Prime Minister Narendra Modi referenced the Bollywood film “Kuch Kuch Hota Hai” during a visit to Jakarta to underscore cultural ties with Indonesia [1].
The gesture highlights the use of soft power to strengthen diplomatic relations between the two nations. By leveraging the popularity of Indian cinema, the prime minister aimed to symbolize a growing strategic and cultural partnership [1].
Speaking at the Merdeka Palace in Jakarta, Modi said that the songs from the film remain popular in Indonesia [1]. He used a play on the movie's title to describe the bilateral relationship, saying that the India-Indonesia partnership becomes “bahut kuch hota hai” [2].
This cultural nod follows a broader trend of using entertainment as a bridge for diplomacy in Southeast Asia. The film, a classic of Indian cinema, serves as a recognizable touchstone for millions of Indonesians, creating a shared emotional connection that transcends formal political agreements [1].
During the visit, the prime minister also engaged in other cultural exchanges. Reports indicate that Modi and Indonesian President Prabowo participated in a session with the angklung, a traditional bamboo musical instrument [3]. This combination of modern pop culture and traditional art reflects a multifaceted approach to regional diplomacy.
Social media reactions to the comment were widespread, and filmmaker Karan Johar reacted to the reference [2]. The interaction underscores how cinematic influence can provide a common language for leaders to express political alignment and friendship on the global stage [1].
“the India-Indonesia partnership becomes “bahut kuch hota hai””
The use of a pop-culture reference by a head of government signals a shift toward 'soft diplomacy,' where cultural affinity is used to lubricate formal political and economic negotiations. By referencing a beloved film, India seeks to deepen its emotional resonance within Indonesia, positioning itself not just as a strategic partner, but as a cultural ally in the Indo-Pacific region.
