Prime Minister Narendra Modi of India and Prime Minister Giorgia Meloni of Italy shared a light-hearted conversation during the G7 summit in Evian, France [1].

The exchange highlights the growing intersection of digital diplomacy and personal camaraderie between the two leaders, as they leveraged a viral social media trend to project a friendly international partnership.

The interaction took place during the leaders' family photo session, which occurred during the summit held from May 17 to May 19, 2024 [1]. The two leaders referenced their previous viral friendship, often referred to by social media users as "Melodi" [1].

During the exchange, Meloni said, "Nice to meet you again." She said the popularity of their online presence, "Yes, we are the most famous on Instagram" [2]. Modi also appeared to mention the platform during the conversation [2].

This moment of rapport follows a significant surge in online engagement regarding the two leaders. A specific "Melodi" post previously received 13 million likes [2]. The leaders used the photo session to acknowledge this digital trend and show camaraderie to the gathered audience [1].

The casual nature of the conversation stands in contrast to the formal diplomatic setting of the G7 summit. By referencing their Instagram popularity, the leaders acknowledged the influence of social media in shaping public perceptions of bilateral relations [1].

“"Yes, we are the most famous on Instagram."”

The public display of friendship between Modi and Meloni suggests a strategic use of 'soft power' and social media branding to strengthen the diplomatic bond between India and Italy. By leaning into a viral trend, both leaders are engaging with a younger, digitally native demographic to humanize their political images and signal a strong, personal rapport that transcends formal statecraft.