Prime Minister Narendra Modi said women must teach the DMK and Congress a lesson on polling day during a rally in Coimbatore [1].

The statement signals a strategic effort by the National Democratic Alliance (NDA) to mobilize women voters in Tamil Nadu. By framing the election as a decisive moment for female voters, the Prime Minister is attempting to shift the political momentum toward the NDA in a region where the DMK maintains a strong presence.

Speaking Saturday in Coimbatore, Modi said the alliance between the DMK and the Congress party was a target [1]. He framed the current political landscape as a choice between the NDA and its opponents, suggesting that the NDA is the force in power while the DMK is not [2].

"Women must teach DMK‑Congress a lesson on polling day," Modi said [1].

The rally served as a platform for the Prime Minister to urge women to support the NDA to ensure a change in leadership within the state [2]. The appeal focuses on the influence of the female electorate in determining the final outcome of the polls in Tamil Nadu.

Modi's rhetoric emphasizes a direct confrontation between the NDA's vision and the policies of the DMK-Congress partnership [1]. The focus on women as the primary agents of political change reflects a broader campaign strategy to penetrate traditional strongholds of the opposition through targeted demographic appeals [2].

"Women must teach DMK‑Congress a lesson on polling day."

This appeal indicates that the NDA views the women's vote as a critical swing factor in Tamil Nadu. By specifically targeting the DMK and Congress through a gender-based appeal, the Prime Minister is attempting to disrupt the established voter coalitions in the state and establish a direct connection with female constituents to challenge the regional dominance of the DMK.