The Morena party is publicly calling for unity in Guerrero while its candidates for the state coordinator position engage in hostile social media attacks.

This internal friction threatens the party's cohesion as it prepares for the 2027 internal election cycle [3]. The conflict highlights a disconnect between official party rhetoric and the aggressive tactics used by those seeking power within the state's political structure.

Between 16 and 17 aspirantes are currently competing for the coordination position [1, 2]. While the party leadership has held meetings with these leaders to promote a unified front, reports indicate that candidates are utilizing paid campaigns and algorithm manipulation to attack one another online [1].

Beatriz Mojica, an aspirante for the coordinator role, acknowledged the tension during June 2026. "With Morena in Guerrero we go in unity, but I do not rule out passions," Mojica said [2].

Other figures within the party have maintained a defiant presence. Félix Salgado Macedonio said, "There is toro forever" [1].

These digital skirmishes have emerged as a primary battleground for the 2027 race [3]. The use of targeted online attacks suggests that candidates are prioritizing individual visibility and the dismantling of rivals over the party's stated goal of stability. Despite the leadership's attempts to mediate, the volatility of the digital campaign continues to mirror the deep divisions among the state's political aspirants.

“"With Morena in Guerrero we go in unity, but I do not rule out passions"”

The gap between Morena's public commitment to unity and the actual behavior of its candidates suggests a high level of instability within the Guerrero chapter. By employing algorithm-driven attacks, these candidates are signaling that the internal selection process for 2027 may be decided by digital influence and aggressive campaigning rather than party consensus, potentially weakening the party's overall standing in the state.