An international language-learning platform named the Māori word “Kaitiakitanga” as the most beautiful word in the world after studying 75 languages [1].
The selection process aimed to highlight terms that symbolize social responsibility and the protection of nature. By identifying words with deep ecological meanings, the study sought to draw global attention to the climate crisis and the loss of biodiversity.
The study examined a total of 75 languages [1]. The top honor went to “Kaitiakitanga,” a term from the Māori language. This word reflects the concept of guardianship and the responsibility to protect the environment for future generations.
Among the other rankings, the Turkish word “Yakamoz” placed 15th [1]. The NTV YouTube channel reported the list, noting the international scope of the evaluation.
While the platform did not release the full list of all 75 languages in the broadcast, the focus remained on the intersection of linguistics and environmentalism. The organizers used the rankings to prompt discussions on how different cultures articulate their relationship with the earth.
The study emphasizes that beauty in language often stems from a word's ability to capture a complex emotional or ethical duty. In the case of the Māori language, the top-ranked word serves as a linguistic bridge to conservation efforts.
“The Māori word “Kaitiakitanga” was selected as the world’s most beautiful word.”
This study reflects a growing trend in linguistics to value 'untranslatable' words that encapsulate specific cultural ethics. By linking linguistic beauty to environmental guardianship, the platform is using cultural prestige to amplify urgency regarding the global climate crisis.



