Mubi has acquired the Latin American streaming rights to the Chilean docu-comedy "Denominación de Origen," the company said this week.
The acquisition highlights the growing demand for regional content that achieves significant theatrical success before transitioning to digital platforms. By securing a title with a proven track record in its home market, Mubi aims to strengthen its curated catalogue across Latin America.
Directed by Tomás Alzamora, the film explores the world of sausage production through a comedic lens. The project became a notable box-office phenomenon in Chile during 2025 [1]. Its popularity was driven by strong local engagement, resulting in more than 100,000 admissions in Chilean theaters [1].
Mubi, which operates as a global film distributor, production company, and streaming service, plans to launch the title on its platform later in 2026 [2]. The film's success in Chile serves as a primary driver for its expansion into the broader Latin American streaming market [1].
The move comes as streaming platforms increasingly seek out "hyper-local" hits that can translate into regional trends. "Denominación de Origen" represents a blend of documentary and comedy, a genre mix that has seen a rise in popularity within the South American cinema circuit.
While the film was a hit in 2025 [1], the strategic move to Mubi allows the production to reach a wider audience beyond the traditional cinema-going public in Chile. The distribution deal ensures that the film's reach extends across multiple borders within the Latin American region [2].
“Mubi has acquired the Latin American streaming rights to the Chilean docu-comedy "Denominación de Origen."”
This acquisition demonstrates a shift in streaming strategy toward securing 'proven' theatrical hits from specific regional markets. By acquiring a film that already surpassed 100,000 admissions, Mubi reduces the risk typically associated with importing niche foreign content, leveraging existing cultural momentum to attract new subscribers in Latin America.
