The former Quebec music television channel MusiquePlus is returning as an influencer account on TikTok [1], [2].
The revival marks a transition from traditional broadcast media to short-form social content. By leveraging a recognized cultural brand, the relaunch aims to connect the legacy of Quebec's music scene with a younger demographic that consumes media primarily through mobile algorithms.
MusiquePlus previously served as a cornerstone of music discovery and youth culture in Quebec. The brand is now shifting its focus to the TikTok platform to re-engage fans and reach new listeners [1]. This strategy allows the brand to mimic the fast-paced, visual nature of the original channel while adapting to the current digital landscape.
The relaunch is taking place this month, following a period of absence from the airwaves [1]. The account will target a Canadian audience, with a specific focus on the Quebec market [1]. By operating as an influencer, the brand can curate music trends and interact directly with viewers in a way that linear television could not support.
This move reflects a broader trend of nostalgic media properties attempting to find a second life on social platforms. Rather than attempting to rebuild a full cable network, the brand is utilizing the influencer model to maintain cultural relevance, bridging the gap between the era of music videos and the era of viral clips [1], [2].
“MusiquePlus is returning as an influencer account on TikTok.”
The transition of MusiquePlus from a television network to a TikTok account illustrates the total migration of music discovery from curated broadcast media to algorithmic social feeds. By rebranding as an 'influencer,' the entity acknowledges that the power of a media brand now lies in its ability to trend and interact in real-time rather than its ability to hold a scheduled time slot on a cable grid.
