Actor Nagisa Shibuya described her ideal home and shared a family anecdote during a promotional event for Ai Koumuten in Tokyo on Friday [1].
The appearance serves as a lead-in to the company's new commercial campaign, which begins broadcasting on July 18 [2]. By sharing personal stories about domestic spaces, Shibuya connects the brand's housing services to the emotional dynamics of family connectivity.
During the event, Shibuya recounted a proposal from her mother regarding their family home. Her mother suggested that the family should remove interior walls to ensure everyone could interact more freely, saying, "If we break the walls and connect them, it would be great if everyone could come and go easily" [1].
Shibuya said this sentiment was a form of intense family affection, describing it as "love that would crush even walls" [1].
When asked about her own preferences for a residence, Shibuya said she desires a home featuring a wall entirely made of windows [2]. She noted that such a design would create a bright and open living environment, contrasting with the structural barriers her mother sought to remove in her own anecdote [2].
The event took place on July 17 [1] as part of the promotional cycle for the new advertisement. Shibuya's comments focused on the intersection of architectural design and the quality of interpersonal relationships within a household [1].
“"Love that would crush even walls"”
This promotional appearance leverages a celebrity's personal narrative to market residential construction. By framing the removal of physical walls as a metaphor for emotional openness and family bonding, the campaign attempts to position Ai Koumuten not just as a builder of structures, but as a facilitator of family harmony.
