Japanese YouTubers Nagomi and Kōkun announced their divorce on May 5, 2026, ending a marriage that lasted approximately 1.5 years [1].
The split marks the end of a highly visible partnership between the couple, known to their followers as the “Nako Nako Couple,” who built a digital brand around their relationship.
Nagomi, 26, and Kōkun, 28, shared the news via Instagram Stories [1], [2]. The couple married on Oct. 5, 2024 [1]. While their marriage was relatively short, the pair had been together for roughly nine years overall, including seven years of dating before their wedding [1].
In their announcement, the couple said they decided to walk separate paths to pursue personal growth and new challenges following mutual discussions [1], [2]. Nagomi said, "We have decided to walk separate paths for the sake of our respective growth and new challenges as a result of repeated discussions as a couple" [1].
The duo first launched their YouTube channel in March 2019 [1]. Their content often centered on their life together, making the divorce a significant shift for their online community.
Kōkun expressed gratitude for the time they spent together in his statement. He said, "It is because of the days I spent with Nagomi that I am who I am today. Nagomi will continue to be my greatest understanding" [1].
Both individuals remain based in Japan [1], [2]. They have not provided specific details regarding the division of their joint business assets, or the future of their shared digital content.
“We have decided to walk separate paths for the sake of our respective growth and new challenges.”
The divorce of the Nako Nako Couple illustrates the volatility of 'relationship branding' on social media, where personal milestones are converted into public content. By framing the split as a pursuit of 'personal growth,' the couple is attempting to maintain a positive public image and preserve the goodwill of their audience despite the dissolution of the partnership that served as the foundation of their career.
