Naturis Cosmetics has raised ₹100 crore [1] in its first institutional funding round to expand its manufacturing and research capabilities.

This investment marks a significant shift in India's beauty sector as capital moves toward the "back-end" of the industry. By scaling contract manufacturing, Naturis aims to provide the necessary infrastructure for a growing wave of emerging personal-care brands that lack their own production facilities.

The company plans to use the capital to establish a new manufacturing facility in Vapi, Gujarat [2]. This site will serve as a primary production hub to meet the increasing demand for beauty and personal-care products within the domestic market.

In addition to production, the company is investing in innovation and customer engagement. Naturis will launch a dedicated research and development center in Mumbai [4] to advance product formulation. The company also plans to open an experience center in the Delhi-NCR region [3] to showcase its capabilities to potential partners.

Co-founder Rahul Tandon said the expansion is designed to support the booming beauty sector in India. The funding, led by Sharrp Ventures, allows the firm to scale its operations across three strategic locations to better serve the supply chain needs of the industry.

While early reports indicated the company was in talks to secure the capital, later confirmations established that the ₹100 crore [1] round was successfully completed in March 2024.

“Naturis Cosmetics has raised ₹100 crore in its first institutional funding round.”

The funding of Naturis Cosmetics signals a maturation of the Indian beauty market, where the focus is shifting from brand marketing to scalable industrial infrastructure. By investing in R&D and contract manufacturing, the industry is reducing its reliance on imported formulations and allowing local entrepreneurs to launch brands with lower capital expenditures.