The NBA released a roundup of the top 10 slam dunks [1] from the 2025-26 season [1] to facilitate fan voting for league awards.
This selection serves as the primary shortlist for the AT&T Dunk of the Year and other 2026 NBA ID Fan Favorites [3]. By engaging the global fanbase in the selection process, the league leverages highlight-reel athleticism to maintain digital engagement during the off-season.
The curated list features high-flying performances from several players across the league. Justin Champagnie, Jamal Cain, and Shaedon Sharpe are among the athletes highlighted for their contributions to the season's most impressive slams [1, 2]. These plays occurred across various NBA arenas throughout the 2025-26 campaign, which spanned from late 2025 through mid-2026 [1, 2].
The voting process is part of a broader effort to showcase the most athletic moments of the year [3]. The league uses these showcases to drive traffic to its official platforms, where fans can cast their votes for the most impressive displays of power and agility.
While the top 10 list provides a snapshot of the season's best, the final determination of the AT&T Dunk of the Year rests with the fans [3]. This democratic approach to award-giving has become a staple of the NBA's fan-engagement strategy, blending competitive sport with social media popularity.
“The NBA released a roundup of the top 10 slam dunks from the 2025-26 season.”
The shift toward fan-voted awards like the AT&T Dunk of the Year reflects the NBA's broader strategy to gamify the viewing experience. By transforming athletic highlights into a voting competition, the league increases the longevity of game footage and encourages players to prioritize 'viral' moments that translate into brand growth and fan interaction outside of traditional win-loss statistics.
