NBC News NOW launched a new weekday morning program titled "Current with Christine Romans" on Aug. 3, 2026 [3].
The addition of the show represents a strategic expansion of the network's live daytime streaming content. By leveraging a veteran business correspondent, the network aims to capture a morning audience seeking deep-dives into the intersection of money and power.
Christine Romans, a veteran NBC News business correspondent [1], anchors the program. The show runs for two hours [1], airing from 10 a.m. ET to noon ET [2]. This time slot fills a gap in the existing daytime schedule on the streaming service.
The program focuses on a broad array of topics, including breaking news, politics, finance, business, and technology [2]. The format is designed to provide comprehensive coverage of these sectors as they evolve throughout the morning hours.
Romans has expressed a collaborative spirit regarding the new venture. "We can do it together," Romans said.
The launch of "Current with Christine Romans" is part of a larger effort by NBC News NOW to grow its presence as a destination for live, digital-first news. By moving a high-profile business reporter into a dedicated morning slot, the platform competes more directly with traditional cable news morning blocks while remaining accessible via online streaming [1].
“"We can do it together."”
The launch of this program signals a shift toward specialized, personality-driven anchors in the streaming space. By dedicating a two-hour block to a business expert, NBC News NOW is pivoting from a general news feed toward a structured schedule that mimics traditional television, attempting to build viewer loyalty through consistent morning appointments.
