NC revealed its new team-based survival first-person shooter, "Like or Die," during the Gamescom Opening Night Live ceremony [1].

The announcement marks the transition of the title from its internal codename, Project Bonfire, to a public identity. By blending survival mechanics with a social-media theme, NC is targeting a market that merges competitive gaming with the culture of live streaming.

According to the gameplay trailer, the game places players in the roles of streamers who clash in a survival environment [2]. A primary mechanic of the title is the ability for players to reshape the battlefield using blocks [2]. This building element adds a strategic layer to the traditional first-person shooter formula, allowing teams to create cover or alter the map layout during combat.

The reveal took place during the 2026 [3] opening ceremony of Gamescom. The event served as the platform for NC to showcase official gameplay footage and confirm the title's name to the global audience [1].

While the developer did not provide a specific release date during the presentation, the gameplay trailer highlights the core loop of survival and combat [2]. The game focuses on team-based coordination, requiring players to balance their offensive capabilities with the defensive utility of the block-building system.

NC used the Gamescom stage to transition the project from a secret development phase into a public marketing campaign [1]. The presentation emphasized the intersection of gaming and digital influence, reflecting the current trend of creator-centric content in the entertainment industry.

“"Like or Die" is a team-based survival first-person shooter where streamers clash.”

The introduction of 'Like or Die' suggests a strategic move by NC to capitalize on the 'meta' nature of modern gaming, where the act of streaming is as central to the experience as the gameplay itself. By integrating building mechanics into a survival shooter, NC is competing in a crowded genre by adding a layer of environmental manipulation that appeals to both tactical players and those accustomed to sandbox-style games.