NDTV has been ranked as the most popular news brand in India according to the 2026 Reuters Institute reach survey [2].
The ranking is significant because it measures the actual reach and popularity of news brands among the Indian public. Maintaining the top position indicates a sustained ability to attract and retain the largest audience in a highly competitive and fragmented media market.
The survey, conducted by the Reuters Institute for the Study of Journalism at the University of Oxford, found that both the NDTV 24X7 television channel and the ndtv.com website were the most popular news platforms in the country [1], [3]. This marks the sixth consecutive time [1] the organization has secured the top spot in these rankings.
The data reflects the reach of the brand across multiple delivery methods. By topping the list in 2026 [2], the network demonstrates a cross-platform dominance that spans traditional broadcast and digital news consumption.
The Reuters Institute rankings are used to gauge audience trust and brand visibility. The result suggests that NDTV continues to maintain a lead in visibility and preference among Indian news consumers compared to other domestic competitors [1], [2].
Because the survey focuses on reach, the results highlight the scale of the network's distribution and its effectiveness in penetrating different demographics across India [3].
“NDTV was ranked as India's most popular news brand in the Reuters Institute's 2026 India reach survey.”
The consistent top ranking of NDTV over six years suggests a stable preference for the brand despite the volatility of the Indian media landscape. This level of reach provides the network with significant leverage in the advertising market and reinforces its role as a primary information source for a large portion of the Indian population.
