NDTV has topped the Reuters Institute India news-reach rankings as the most popular news brand for the sixth consecutive year [1].
This ranking highlights the network's sustained dominance in a competitive media landscape, reflecting a high level of audience trust and reach across multiple platforms.
According to the 2026 report, the news organization achieved a weekly reach of 33% [3] among Indian news consumers. This figure accounts for the combined reach across television, radio, and print. The survey indicates that the brand's popularity remains steady across these diverse delivery methods.
The rankings specifically recognized two separate arms of the organization. Both the television channel NDTV 24X7 and the digital platform ndtv.com ranked number one in their respective categories [4].
This six-year streak [1] positions the network as a primary source of information for a significant portion of the Indian population. The Reuters Institute survey measures the reach of news brands to determine which outlets are most frequently consumed by the public on a weekly basis.
By maintaining the top position, the network demonstrates a successful transition between traditional broadcast media and digital consumption. The dual victory for its TV and web properties suggests that the audience follows the brand across different screens.
“NDTV has topped the Reuters Institute India news-reach rankings as the most popular news brand for the sixth consecutive year”
The consistency of NDTV's top ranking suggests a strong brand loyalty that transcends the medium of delivery. In an era of fragmented digital news, achieving a 33% weekly reach across a national population indicates that the outlet has successfully scaled its content to remain relevant to both traditional television viewers and internet-based news consumers.
