Officials in Nellore, Andhra Pradesh, plan to develop the NTR Centre to mirror the design and infrastructure of Hyderabad's Necklace Road [1].
The project aims to modernize local infrastructure and enhance the aesthetic appeal of the area. By replicating a successful urban model from Hyderabad, the city hopes to create a more accessible and attractive public space for residents and visitors.
An MLA said the development will focus on beautification and infrastructure upgrades [1]. The timing of the project is intended to ensure the area is improved before the Vinayaka Chaturthi festival [1].
While specific budget figures and architectural blueprints were not detailed in the initial announcement, the goal is to transform the NTR Centre into a landmark similar to the scenic waterfront and recreational hub found in Hyderabad [1]. The initiative represents a push toward urban renewal in Nellore to better accommodate large crowds during regional festivals, a recurring challenge for the city's current layout.
Local authorities are prioritizing the project to ensure the improvements are visible and functional for the upcoming holiday season [1].
“Nellore NTR Centre will be developed on the lines of Hyderabad’s Necklace Road”
The decision to model the NTR Centre after Hyderabad's Necklace Road suggests a strategy of urban emulation, where local governments replicate proven high-traffic leisure hubs to stimulate local tourism and civic pride. Completing these upgrades before a major festival like Vinayaka Chaturthi serves as both a practical necessity for crowd management and a political signal of rapid development.


