Joe Bennett, the co-creator of Scavengers Reign, is developing a new animated comedy series for Netflix titled “Dealies” [1].
The project signals Netflix's intent to broaden its adult-animated comedy portfolio. By focusing on the workplace dynamics of a big-box retailer, the streamer is targeting a demographic interested in corporate satire and blue-collar humor [3].
Bennett, who also worked on Common Side Effects, is collaborating with voice actor Ted Travelstead on the production [1]. The series will follow the daily lives and interactions of employees working within a massive retail environment [2].
Industry analysts said the order is a strategic move to fill a void in the market. Specifically, the show is viewed as a spiritual successor to the cancelled series Superstore, aiming to capture a similar audience with an adult-oriented animated twist [3].
While the production is underway, Netflix has not yet announced a specific release date or the total number of episodes for the first season [1]. The series will be available exclusively on the Netflix platform [2].
Bennett's previous work on Scavengers Reign earned critical acclaim for its imaginative world-building and surrealist tone. While “Dealies” is a comedy, the collaboration with Travelstead suggests a focus on strong character-driven performances to anchor the retail setting [1].
“Joe Bennett is developing a new animated comedy series for Netflix titled “Dealies.””
The development of 'Dealies' reflects a broader industry trend where streaming platforms leverage the prestige of 'indie' animation creators to build commercial, character-driven comedies. By positioning the show as a replacement for the void left by live-action retail sitcoms, Netflix is betting that the adult animation format can more effectively satirize modern consumer culture and labor conditions.
