Netflix is launching a global concert tour based on the animated film "KPop Demon Hunters" in partnership with promoter AEG Presents.
The move signals a push by the streaming service to expand its intellectual property into live entertainment. By transitioning a digital hit into a physical experience, Netflix aims to deepen fan engagement and build momentum for a planned sequel to the movie.
Netflix announced the partnership during its Upfront presentation on Wednesday, March 18, 2026 [1]. The tour is designed as a live experience that will bring elements of the film to life in spectacular ways, a company spokesperson said [2].
The project follows the critical success of the film, which is a two-time Oscar winner [2]. Specifically, "KPop Demon Hunters" won the Oscar for best animated feature [3].
According to reports, the worldwide tour is slated for 2027 [4]. The itinerary will cover 150 cities [4].
Industry sources said the company is looking to capitalize on its most popular movie [5]. The timing of the announcement follows the film's recent awards success, which provided a record-breaking capstone to its promotional cycle [3].
While the tour focuses on the first film, the strategy serves as a bridge to the next installment of the franchise [1]. The collaboration with AEG Presents provides the infrastructure necessary to scale a high-production animated concept for global audiences [2].
“a live experience that will bring elements of the two-time Oscar-winning film to life in spectacular ways”
This venture represents a strategic shift for Netflix as it moves beyond the screen to capture the lucrative live event market. By leveraging the global appeal of K-pop and the prestige of two Oscar wins, the company is attempting to create a self-sustaining ecosystem where films drive ticket sales and live events drive viewership for upcoming sequels.
