Netflix has released the first promotional image for the upcoming feature film "On Behalf of My Son" [1, 2].
The reveal marks the first official glimpse into the project directed by Gabriel Martins, signaling the start of a global marketing campaign for the Brazilian production. The film aims to build on the director's previous success by bringing a new narrative to the streaming platform's international catalog.
Also known by the title "Vicentina Pede Desculpas," the movie stars actress Rejane Faria in the role of Vicentina [1, 2]. The production is set in Rio de Janeiro, Brazil [1, 2]. While plot details remain limited, the first look provides a visual introduction to Faria's character and the film's aesthetic.
According to industry reports, the film is due to open in the second half of 2026 [1]. This timeline suggests the project is currently in the final stages of post-production or awaiting a specific seasonal window for its premiere.
Gabriel Martins continues his partnership with Netflix to bring regional Brazilian stories to a wider audience. The use of a "first look" image is a standard industry tactic to generate anticipation and social media engagement before a full trailer is released.
“Netflix released the first image of the upcoming film 'On Behalf of My Son'.”
The release of this first look indicates that Netflix is prioritizing high-production Brazilian content for its 2026 slate. By leveraging the established reputation of director Gabriel Martins and the talent of Rejane Faria, the streamer is likely attempting to capture both the domestic Brazilian market and the growing global interest in Latin American cinema.
