Netflix and the provincial government of Prince Edward Island will collaborate on a film adaptation of a bestselling spicy romance novel [1].
The project marks a significant shift in the region's film industry, as the province aims to boost its local economy and establish itself as a viable filming destination for major global studios [1, 2].
To secure the production, the provincial government is providing $5 million [1] in funding [2]. This investment ensures that the project will be the largest production ever to come to Prince Edward Island [1].
Filming for the adaptation was scheduled to begin in the summer of 2024 [1, 2]. The production will utilize the island's natural landscapes to bring the novel's setting to life, leveraging the province's coastal scenery to attract viewers to the region [1].
By partnering with a production entity like Netflix, the government hopes to create a blueprint for future high-budget projects. The scale of this specific investment reflects a strategic effort to transition from small-scale independent projects to large-scale commercial cinema [1, 2].
Local officials said the production is expected to generate immediate economic activity through the hiring of local crew and the use of regional services during the shoot [1]. This approach aligns with broader efforts to diversify the island's economic base beyond traditional industries [2].
“The largest production ever to come to Prince Edward Island”
This investment signals a shift in Prince Edward Island's economic strategy, moving toward aggressive incentive-based tourism and industry growth. By funding a high-visibility Netflix project, the province is attempting to create a 'halo effect' where the global reach of a streaming giant serves as a permanent advertisement for the region's geography, potentially attracting further foreign direct investment in the creative arts.
