Nintendo showcased a new wave of collectibles at San Diego Comic-Con, including Zelda action figures and playable LEGO sets.

These reveals highlight Nintendo's expanding strategy to integrate its digital franchises into physical merchandise through high-profile partnerships with Hasbro and The LEGO Group.

Hasbro presented a new line of action figures based on Zelda: Tears of the Kingdom. These figures stand six inches tall [1]. The display at the San Diego Convention Center allowed attendees to view the detailed craftsmanship of the characters from the acclaimed title.

In addition to the action figures, Nintendo and The LEGO Group displayed a playable LEGO Donkey Kong arcade set. The set is designed to mimic the experience of a classic arcade machine. It is scheduled for release on Aug. 1, 2026 [2], with a retail price of $79.99 [3].

The LEGO presence at the convention also included the company's Pokémon collectibles. These sets continue the partnership between the brick manufacturer and the Pokémon brand, offering fans a variety of buildable creatures, and scenes.

The event serves as a primary launchpad for these products before they hit retail shelves. By debuting these items at San Diego Comic-Con, the companies can gauge fan reaction and generate momentum for the upcoming August release of the Donkey Kong set [2].

“These figures stand six inches tall”

The simultaneous release of high-end action figures and interactive LEGO sets demonstrates Nintendo's push toward 'phygital' experiences. By bridging the gap between gaming and physical play, Nintendo is diversifying its revenue streams and strengthening brand loyalty across different age demographics through established toy industry leaders.