Nintendo will increase the retail price of the Nintendo Switch 2 in Japan by 10,000 yen starting May 25 [1], [2].
This price adjustment comes as the company navigates volatile hardware costs for its latest generation of consoles. Because the Switch 2 is a primary driver of Nintendo's current hardware revenue, any change in pricing could influence consumer demand and global market positioning.
The manufacturer's suggested retail price will move from 49,980 yen [1] to 59,980 yen [1]. The company said the decision stems from various changes in the market environment that have a medium- to long-term impact, specifically citing the rising cost of components, including memory [1], [2].
Nintendo said, "the cost of components, including memory, is rising, and various changes in the market environment are having a medium- to long-term effect" [1].
While the current announcement focuses on the Japanese domestic market, price revisions are also planned for the U.S. and Europe in September [3]. This suggests a broader global strategy to offset increasing production expenses across all major regions.
The company also reported significant momentum for the platform. For the 2025 fiscal year, worldwide hardware sales reached approximately 20 million units [1]. Additionally, software sales for the system totaled approximately 50 million copies [1].
Nintendo said the manufacturer's suggested retail price is currently 49,980 yen, but it will be raised to 59,980 yen on the 25th of this month [1].
“The retail price of the Nintendo Switch 2 in Japan will increase by 10,000 yen.”
This price hike reflects the ongoing pressure of semiconductor and memory inflation on hardware manufacturers. By raising the price in Japan first and scheduling US and European adjustments for September, Nintendo is attempting to protect its profit margins without halting the momentum of a console that has already moved 20 million units. This shift may signal that the era of aggressive, low-cost hardware entry is ending as component costs stabilize at a higher baseline.
