NRL chief executive Peter V'landys has outlined plans to transform the 2026 grand final week into a World Cup-style celebration in Sydney [1, 2].
The proposal aims to increase the overall spectacle of the finals series and boost fan engagement. By expanding the festivities, the league hopes to create a broader event that transcends a single championship match [1, 2].
Speaking with journalist Danny Weidler, V'landys said he is considering the possibility of introducing a third-place playoff [1, 2]. Such a move would deviate from the traditional knockout format to provide more competitive action during the final week of the season [1, 2].
Part of the expanded vision involves highlighting the PNG Chiefs. The league intends to showcase the team as part of the celebrations, specifically noting the club's recent signing spree [1, 2]. This integration would use the high-profile nature of the grand final week to elevate the profile of the PNG-based outfit [1, 2].
V'landys said the goal is to turn the week into a festival of rugby league. This approach would mirror the atmosphere of international tournaments, where multiple events and cultural showcases lead up to the final [1, 2].
The move comes as the NRL continues to seek ways to grow its footprint and diversify its appeal. By leveraging the PNG Chiefs and adding more competitive fixtures, the league is attempting to maximize the commercial and sporting value of its most important week [1, 2].
“V'landys outlined a bold plan for NRL grand final week, including a possible World Cup-style format.”
The shift toward a 'festival' format suggests the NRL is moving away from a purely sporting conclusion toward an entertainment-led model. By incorporating a third-place playoff and promoting the PNG Chiefs, the league is attempting to increase broadcast hours and international visibility, signaling a strategic push to globalize the brand beyond the traditional Australian market.
