Television presenter Nuria Roca and writer Juan del Val used a €1 million prize to purchase a luxury home in the Sierra de Gredos [1].
The purchase highlights the significant financial impact of the Premio Planeta, one of the most lucrative literary awards in the Spanish-speaking world. By converting the windfall into real estate, the couple has secured a permanent family asset in the Ávila province.
The property is located in the town of Candeleda [2]. The residence features five bedrooms and two chimneys [3]. The couple said they acquired the home this month, though the house was purchased a few months prior to the reports [4].
Juan del Val was awarded the Premio Planeta in 2025 [5]. The prize money totaled 1,000,000 euros [1]. The couple has since joked about the nature of the investment and the lifestyle the award provides.
During a presentation of the home, Roca said the property is an "imaginarium de los ricos" [6]. The house serves as a retreat in the mountains, blending luxury with the rustic setting of the Sierra de Gredos [2].
Del Val said, "Esa misma frase me ha dicho a mí" [7]. The couple has used media appearances to showcase the interior and the specific features of the home, including its cottage-style kitchen [8].
The investment of the full 1,000,000 euro prize into a single property reflects a strategic move to anchor their wealth in high-value Spanish real estate [3].
“"Es como el imaginarium de los ricos"”
The use of the Premio Planeta funds for a luxury real estate purchase underscores the award's role not just as a literary honor, but as a life-changing financial event. By investing in a high-value property in Candeleda, the couple has transitioned a liquid cash prize into a long-term capital asset in a desirable region of Spain.
