Nvidia CEO Jensen Huang announced four new AI-related initiatives for South Korea during a recent meeting at a Korean barbecue restaurant [1].
These developments signal a deepening strategic alliance between the chip giant and South Korea's industrial leaders. By integrating next-generation hardware into the local ecosystem, Nvidia aims to accelerate the deployment of artificial intelligence across semiconductor manufacturing, consumer electronics, and robotics.
Huang said he brought four new business initiatives to Korea as a gift [1]. These include the next-generation AI accelerator known as "Bera Rubin," the "Bera" CPU, the "RTX Spark" AI PC, and the "Jetson Thor" AI computer designed for humanoid robots [1].
The announcement follows a period of strong performance by several key Korean partners, including Samsung, SK Hynix, LG, Hyundai, and Naver [1]. This visit marks Huang's return to the country after seven months [1].
During the meeting, Huang addressed the upcoming workload for his partners. "We are going to be very busy," Huang said [1].
The initiatives are intended to prepare the groundwork for business operations next year [1]. The breadth of the product rollout, spanning from data center accelerators to humanoid robotics, suggests that Nvidia is positioning South Korea as a primary hub for its diverse AI hardware stack. The collaboration with Naver and Hyundai specifically points toward a push into sovereign AI and autonomous systems.
“"We are going to be very busy."”
Nvidia's move to introduce a comprehensive suite of hardware—ranging from CPUs and accelerators to robotics computers—indicates a shift from providing simple components to building a full-stack AI infrastructure in South Korea. By tying these releases to partnerships with Samsung and SK Hynix, Nvidia is securing its supply chain for high-bandwidth memory while simultaneously locking in the region's largest conglomerates as long-term ecosystem partners.
