Zee Music Company has released the music video for "O Sundari," a new song featured in the movie "Bhooth Bangla" [1].

The release serves as a primary promotional tool for the film, introducing the auditory tone of the project to the public and building anticipation through the music video format.

The track features a collaborative vocal effort from singers Vishal Mishra, Nakash Aziz, and Antara Mitra [1]. The musical composition was handled by Pritam, while Kumaar provided the lyrics [1].

Production credits for the song include contributions from a wide array of technical and creative staff. The dossier lists Meghdeep Bose, DJ Phukan, and Shadab Rayeen among the contributors [1]. Additional credits are attributed to Ashwin Kulkarni, Anurag Sharma, Brianna Supriyo, Mithila Lad Nayak, and Pranav G. [1].

As part of the promotional strategy, the song is being distributed across digital platforms, including YouTube, to reach a global audience before the film's wider release [1]. The video focuses on the visual and sonic elements designed to complement the narrative of "Bhooth Bangla" [1].

“Zee Music Company has released the music video for "O Sundari."”

The release of "O Sundari" follows the standard industry pattern of utilizing high-profile musical collaborations to drive interest in a feature film. By combining a well-known composer like Pritam with multiple popular vocalists, the studio aims to maximize the song's reach across streaming platforms to ensure the film enters the market with existing momentum.