Oh Se-hoon (People Power Party) began his official campaign efforts this week with a series of rallies centered in northern Seoul [1].

The strategy signals a targeted effort to capture voters in historically underdeveloped areas by promising aggressive urban renewal and economic revitalization. By focusing on these districts, Oh aims to contrast his development vision with the existing administration's approach to housing.

Campaign activities commenced at midnight [1], marking the official start of the election period. Oh began his first day of campaigning in the Gangbuk region, visiting areas around Sungshin Women's University and Samyang-dong [1]. He later held a formal campaign kickoff ceremony at Cheonggye Plaza [1].

During these events, Oh focused his platform on the promotion of redevelopment and reconstruction policies [1]. He specifically used the platform to criticize the real estate policies of the Lee Jae-myung government [1]. Oh said his priorities involve revitalizing the economy of Seoul through these structural urban changes [1].

Following the events in the north, the campaign moved to the Garak-dong Agricultural and Marine Products Wholesale Market in Songpa District [1]. This shift in location allowed the candidate to address different economic sectors, from residential redevelopment in the north to commercial trade in the south, within the first day of active campaigning [1].

The focus on Gangbuk is a strategic choice, as these areas often face more significant infrastructure challenges than the southern districts of the city [1]. By starting here, Oh is positioning himself as a candidate for comprehensive citywide growth rather than one focused solely on affluent neighborhoods [1].

“Oh Se-hoon began his official campaign efforts this week with a series of rallies centered in northern Seoul.”

Oh Se-hoon's decision to launch his campaign at midnight in the Gangbuk region suggests a strategic pivot to secure a broader coalition of voters. By prioritizing redevelopment in northern Seoul and criticizing the Lee Jae-myung government's housing policies, he is attempting to frame the election as a choice between stagnant regulation and active urban growth.