Swiss watchmaker Parmigiani Fleurier has released a limited-edition Soft Violet watch collection in partnership with Singaporean retailer Sincere Fine Watches [1, 2].
The collaboration highlights the brand's technical ingenuity and traditional craft while celebrating specific brand anniversaries [1]. By partnering with a regional luxury retailer, the watchmaker targets the high-end Southeast Asian market with exclusive, low-volume releases.
The centerpiece of the launch is a Soft Violet collaboration run limited to 50 pieces [1]. This exclusive series is available through the SHH Singapore boutique, operated by Sincere Fine Watches [2].
Alongside the limited run, the company introduced two anniversary timepieces. The collection also includes a TONDA PF Automatic Soft Violet SHH edition, which features a 36 mm diameter [2].
The release, announced in July 2026, emphasizes the use of unconventional colors and precise sizing to appeal to collectors [2]. The 36 mm model specifically caters to a demand for more compact, versatile luxury watches that maintain the technical standards of the TONDA PF line.
By focusing on a very small production number for the Soft Violet series, Parmigiani Fleurier maintains the scarcity and prestige associated with Swiss haute horlogerie. The partnership with Sincere Fine Watches allows the brand to leverage a localized distribution network for these high-value assets [1, 2].
“The centerpiece of the launch is a Soft Violet collaboration run limited to 50 pieces.”
This strategic partnership reflects a broader trend in the luxury watch industry where Swiss brands use regional exclusives to drive brand heat in Asia. By limiting production to 50 units and introducing a 36 mm variant, Parmigiani Fleurier is balancing extreme rarity with a shift toward smaller case sizes, which are currently seeing increased demand among luxury collectors.
