T-Series has released the lyrical Hindi video song "Hellallallo" from the upcoming film "Peddi," featuring actors Ram Charan, Shruti Haasan, and Janhvi Kapoor [1, 2].

The release serves as a major promotional push for the film, showcasing the musical collaboration between the cast and renowned composer A.R. Rahman [2, 4].

The track features vocals by the singer Heer and highlights the dance skills of Ram Charan [1, 2]. The film's promotion has extended to a trailer event in Bhopal, where Rahman was scheduled to perform live [3].

Director Buchi Babu Sana provided insight into the creative process behind the soundtrack. He described a visit to Rahman's residence in Dubai to review the music. "We went to Rahman sir’s house in Dubai to listen to the tunes. He asked to go downstairs in and listen and come back," Sana said [5].

Despite the high-profile collaboration, the production process involved strict quality control. Sana said he rejected three tunes composed by Rahman before arriving at the final selection [6].

The project has faced significant logistical hurdles, including two delays prior to its current promotional phase [3]. The film's rollout has also been timed with milestones for its lead actor. A Hindi teaser was previously released as a gift to fans for Ram Charan's birthday on March 27, when he turned 41 years old [4].

“The lyrical Hindi video song "Hellallallo" features music by A.R. Rahman.”

The release of 'Hellallallo' signifies the final marketing push for 'Peddi' after multiple production delays. By leveraging a high-profile composer like A.R. Rahman and a multi-star cast, the production is attempting to maximize its reach across both South Indian and Hindi-speaking markets.