Journalist Pepa Bueno has launched a new weekly videopodcast titled "La Semana" on RTVE [1].
The move represents a shift toward hybrid media formats at the Spanish public broadcaster, combining traditional news delivery with long-form digital content. By integrating a videopodcast into her schedule, Bueno aims to explore specialized subjects that may not fit within the constraints of a nightly news broadcast.
Bueno continues her primary duties as a presenter for Telediario 2 while managing the new project [1]. During a press conference at the RTVE studios, she said she faces the challenge of balancing these two roles. The new format allows for a deeper dive into specific social issues, including LGTBIQ+ memory [1].
Despite the change in medium, Bueno said the pressure of public broadcasting remains constant. "Nunca pierdo esa sensación de vértigo, de pensar en la audiencia y la responsabilidad de lo que estoy contando, ni cada noche en el Telediario ni en este nuevo formato," she said [1].
The program debuted in late April 2024 [1]. The launch is part of a broader effort by RTVE to diversify its content offerings and engage audiences through multi-platform storytelling. By utilizing the videopodcast format, the network can reach different demographics while maintaining the journalistic standards of its flagship news programs.
Bueno's dual role as a news anchor and a podcast host highlights the evolving nature of modern journalism, where the ability to pivot between breaking news and thematic analysis is increasingly valued. The focus on LGTBIQ+ memory in early episodes underscores the network's intent to use this format for social documentation and historical reflection [1].
“"Nunca pierdo esa sensación de vértigo, de pensar en la audiencia y la responsabilidad de lo que estoy contando"”
The introduction of 'La Semana' reflects a strategic transition by RTVE to adapt to digital consumption habits. By leveraging established news personalities like Pepa Bueno for videopodcasts, the broadcaster is attempting to bridge the gap between authoritative traditional journalism and the more intimate, flexible nature of digital audio-visual content.
