T-Series has released the lyrical video for "Afghan Jalebi (Film Version)" from the movie Phantom [1].

The release serves as a promotional tool for the film, allowing the production team to share the musical composition with a wider audience before or during the movie's rollout. Music often plays a central role in the marketing of major Indian cinema productions, driving digital engagement and streaming numbers.

This specific version of the track, referred to as the Dumbek Version, is performed by singer Akhtar Channal [1]. The musical composition was created by Pritam, while the lyrics were written by Amitabh Bhattacharya [1].

The song features film stars Saif Ali Khan and Katrina Kaif [1]. By publishing the lyrical video on the T-Series YouTube channel, the distributors aim to increase the visibility of the film's soundtrack and build anticipation for the cinematic experience [1].

While the video focuses on the lyrics and audio, the collaboration brings together established names in the Bollywood industry. The combination of Pritam's music and Bhattacharya's writing is a frequent pairing in high-profile soundtracks. The inclusion of Akhtar Channal provides the vocal delivery for this particular film version, aligning with the atmospheric needs of the movie Phantom [1].

“T-Series has released the lyrical video for "Afghan Jalebi (Film Version)" from the movie Phantom”

The release of a lyrical video is a strategic step in the modern Bollywood marketing cycle, designed to create viral momentum on social media platforms before a full visual sequence is released. By highlighting the contributors—such as Pritam and Amitabh Bhattacharya—the studio leverages the star power of both the on-screen actors and the behind-the-scenes creators to maximize the film's reach.