Pharrell Williams filmed a music video in the La Grande Borne neighbourhood of Grigny, France, on June 24, 2026 [1].
The production brings international attention to the Essonne region, utilizing a specific urban setting to provide the visual backdrop for a high-profile musical collaboration.
Williams was joined by American rapper Quavo and Beninese singer Angélique Kidjo for the shoot [1]. The trio filmed the official music video for their collaborative track titled “Bendo” [2].
Production took place within the La Grande Borne district, a residential area in Grigny [1]. The project aimed to showcase both the artists and the unique environment of the neighbourhood through the lens of the music video [1].
The filming occurred on Wednesday, June 24, 2026 [1]. Local reports said the atmosphere during the production was magical, noting the impact of Williams' arrival in the Essonne community [1].
By selecting La Grande Borne as the location, the artists integrated the architectural and social landscape of the French suburbs into the visual identity of “Bendo” [1], [2].
“Pharrell Williams filmed a music video in the La Grande Borne neighbourhood of Grigny, France”
The choice of La Grande Borne as a filming location reflects a growing trend of global superstars utilizing marginalized or specific urban landscapes in France to lend authenticity and a distinct visual aesthetic to their work. By pairing a U.S. pop icon with a Beninese singer and a U.S. rapper in a French suburb, the project emphasizes a cross-continental cultural exchange.
