Prime Minister Narendra Modi launched the nationwide 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' on Sunday, Aug. 2, to combat youth substance abuse.

The initiative seeks to secure India's future by ensuring the next generation is healthy and confident enough to drive the nation toward developed status. The government views drug addiction not only as a public health crisis, but as a threat to national security.

The campaign is scheduled to run for 100 weeks [1]. During the launch, Modi addressed more than 1 crore youth across the country [2]. He framed the struggle against narcotics as a battle against external threats, and said that drugs are part of enemy nations' terror plan to hurt India.

Modi said that a healthy, confident, and drug-free young generation is essential for achieving the goal of a ‘Viksit Bharat’ by 2047 [3]. This vision of a developed India serves as the primary motivator for the long-term drive.

As part of the campaign, the Prime Minister called for a collective commitment to sobriety. He said, "We must pledge to stay away from drugs and lead a healthy, confident life for the progress of our nation."

The government has also indicated that the crackdown on traffickers has intensified to support the campaign's goals. By combining enforcement against suppliers with youth outreach, the administration intends to reduce the prevalence of substance abuse in schools, and colleges.

“Drugs are part of enemy nations' terror plan to hurt India.”

By linking substance abuse to national security and the 'Viksit Bharat' 2047 goal, the Indian government is elevating the anti-drug drive from a social welfare program to a strategic imperative. The 100-week duration suggests a shift toward a sustained, long-term behavioral change strategy rather than a short-term awareness campaign.