Prime Minister Narendra Modi urged Indian citizens to stop buying gold jewellery for one year and to work from home to reduce fuel consumption.

These measures aim to protect India's economic stability by conserving foreign exchange reserves. The request comes as the nation faces rising costs for oil and fertilizer linked to the crisis in West Asia.

Speaking at a rally in Secunderabad, Modi said the public should adopt a series of "dos and don'ts" to mitigate the impact of the current global economic climate. Central to these requests is a one-year [1] pause on the purchase of gold jewellery. This move is intended to curb the outflow of foreign currency used to import precious metals.

Beyond gold, the prime minister focused on energy conservation. He said citizens should work from home and reduce their overall fuel consumption to lower the national demand for imported oil. By decreasing the reliance on fuel, the government hopes to stabilize the economy amid volatile global energy prices.

Modi said the shifts in behavior are necessary to navigate the financial pressures caused by the West Asia crisis. The prime minister's appeal emphasizes a collective national effort to reduce imports that drain the treasury during periods of international instability.

While the requests are not framed as mandatory laws, they represent a significant call for public sacrifice to safeguard the national balance of payments. The focus on both luxury imports and daily energy use suggests a broad strategy to insulate the domestic economy from external shocks.

PM Narendra Modi urged Indian citizens to stop buying gold jewellery for one year

This appeal reflects the vulnerability of India's economy to external geopolitical shocks, particularly in West Asia. By targeting gold—a major import—and fuel consumption, the government is attempting to manage its current account deficit and preserve foreign exchange reserves without implementing formal austerity measures or restrictive legislation.