Prime Minister Narendra Modi posted a vertical selfie video on Instagram to thank young people for their feedback on his filming techniques [1].
This interaction follows a broader effort by the Indian government to modernize communication. The Prime Minister recently encouraged cabinet ministers to engage more actively with the youth on social media platforms like Instagram to bridge the gap between leadership and younger citizens [3].
The new clip marks the second selfie video on the topic shared by the leader [1]. In the video, Modi said he thanked young viewers for their insightful suggestions regarding his camera angle and other technical aspects of his digital presentations [2].
This outreach follows a previous video in which the Prime Minister addressed reforms related to the 2026 NEET-UG examination [2]. The earlier content had sparked a conversation among students and young professionals, some of whom provided critiques not only on the policy but on the visual delivery of the message [1].
By acknowledging the technical feedback from his audience, Modi is attempting to signal a willingness to adapt to the digital norms of Gen Z and Millennial users. The shift to vertical, selfie-style content aligns with current trends on short-form video platforms where authenticity and casual delivery often outperform polished, traditional broadcasts [3].
The Prime Minister's approach reflects a strategic pivot toward a more conversational tone in government communications, moving away from formal addresses toward interactive social media engagement [2].
“The Prime Minister recently encouraged cabinet ministers to engage more actively with the youth on social media platforms.”
This shift in communication style indicates a calculated effort by the Indian government to maintain relevance with a digitally native electorate. By incorporating user feedback into his presentation style, the Prime Minister is leveraging the 'relatability' factor of social media to soften the delivery of complex or controversial policy reforms, such as those involving national examinations.
