Pop Mart will open Southeast Asia’s first Pop Bakery tomorrow, July 30, 2026, at Resorts World Sentosa in Singapore [1, 3].
This expansion represents a strategic shift for the Beijing-based collectible toy maker as it attempts to move beyond blind-box sales. By integrating food and beverage services, the company is creating experiential touchpoints to deepen consumer engagement with its intellectual property.
The bakery is located on the second floor of a new two-story flagship store [2, 4] situated within the WEAVE area of Resorts World Sentosa [1, 5]. The café will serve a variety of desserts themed after the company's popular characters, including Labubu butter cookies [1, 6].
“We are thrilled to bring our beloved characters to the table, offering fans a new way to experience Pop Mart,” Li Wei, a Pop Mart spokesperson, said [6].
The launch in Singapore is part of a broader global bakery push by the company [6]. This initiative aims to transform the brand from a product manufacturer into a lifestyle ecosystem where fans can interact with characters through taste and atmosphere, rather than just collecting figures.
“The second-floor Pop Bakery will serve Labubu butter cookies and other character-themed treats,” Tan Hui Ling, a CNA reporter, said [1].
Industry observers note that the combination of retail and dining—often termed "retailtainment"—is becoming a primary driver for flagship stores in major tourist hubs. The new venue seeks to capitalize on the high foot traffic at Sentosa to attract both local collectors and international visitors.
“If you’re a Pop Mart fan, the Pop Bakery is a must-visit destination,” Rachel Lim, a SmartLocal editor, said [3].
““We are thrilled to bring our beloved characters to the table, offering fans a new way to experience Pop Mart.””
Pop Mart's move into the food and beverage sector signals a transition from a toy company to a broader entertainment brand. By leveraging the popularity of characters like Labubu in a physical café setting, the company is diversifying its revenue streams and insulating itself from the volatility of the collectible toy market through lifestyle integration.
