Allwyn will launch the Powerball lottery game in the United Kingdom this week, marking the first time the U.S.-originating game is offered outside the United States [1, 2, 3].
The expansion introduces the potential for billion-pound jackpots to the British market, diversifying the National Lottery's portfolio and attracting players with higher stakes [3, 5].
Tickets go on sale Tuesday at a price of £4 per line [1, 4]. The first draw is scheduled for Thursday, which some reports identify as July 21, 2026 [2, 3].
Players can purchase tickets through National Lottery retailers and online platforms across the UK [1, 2]. The move is designed to give players access to life-changing prizes that have historically characterized the U.S. version of the game [3, 5].
Operator Allwyn said players will be able to buy tickets at £4 a line from Tuesday for the first draw on Thursday [4].
This rollout represents a significant shift in the global reach of the Powerball brand. By integrating the game into the UK's existing lottery infrastructure, Allwyn aims to capture a larger share of the gaming market through the lure of massive, multi-million pound prizes [3, 5].
“the first time the US-originating jackpot game will be offered outside the United States”
The introduction of Powerball to the UK signifies a strategic move by Allwyn to scale the National Lottery's appeal by importing a proven US high-jackpot model. This transition could shift player behavior toward higher-cost tickets in exchange for the possibility of significantly larger payouts than those typically seen in traditional UK draws.
