Jang Dong-hyuk, leader of the People Power Party, announced the launch of the central election strategy committee on May 13 [1].
The move signals an escalation in the party's efforts to mobilize conservative bases in key regions. By formalizing the committee, the party aims to accelerate election-support actions and intensify its critique of the ruling Democratic Party and the Lee Jae-myung administration.
Before the committee's launch, Jang conducted a series of tours through several strategic areas. These include Busan, Daegu, and Ulsan, as well as the Gyeongbuk and Chungcheong regions [1]. The tour was designed to energize supporters in the Yeongnam and Chungcheong areas, regions traditionally critical to the party's electoral success.
During his campaign activities, Jang targeted political opponents with sharp rhetoric. He specifically criticized Representative Jung Chung-rae, noting his origins in Geumsan and referencing a situation in Busan.
"Representative Jung Chung-rae from Geumsan is now an object of national disgrace after begging people in Busan to call his brother," Jang said [1].
The People Power Party intends to use the new central election strategy committee to coordinate its messaging and logistics as the election cycle progresses. The party is focusing on highlighting the perceived failures of the current administration to sway undecided voters in the provinces.
“The move signals an escalation in the party's efforts to mobilize conservative bases in key regions.”
The establishment of the central election strategy committee represents a transition from preliminary outreach to a structured, aggressive campaign phase. By focusing on the Yeongnam and Chungcheong regions, the People Power Party is attempting to secure its traditional strongholds while using high-profile attacks on Democratic Party figures to create momentum and define the opposition's narrative ahead of the polls.
