People Power Party leader Jang Dong-hyuk began a campaign in Busan and the central Chungcheong region to attract undecided voters [1].
The initiative seeks to mobilize a critical swing demographic by framing the election as a judgment on the current administration. By focusing on the central and southern regions, the party aims to secure a stronghold in areas that often dictate national electoral outcomes.
The campaign, described as a "13-day heat battle," will run for 13 days [1]. During this period, Jang said the party intends to prevent the president from engaging in "self-crime erasing," referring to the practice of self-pardons [1].
In addition to legal and ethical concerns regarding the presidency, the campaign focuses on economic grievances. Jang said the party is prioritizing the resolution of real estate and tax problems to regain public trust [1].
During public appearances, Jang used sharp rhetoric to criticize political opponents. He said, "Basically, you need to be a four-time convict to be able to run for election, everyone" [1].
Jang also reacted to disruptions during his public addresses. He said, "Who told you to pass through here? We are giving a speech, and you insist on passing through this way" [1].
The strategy relies on a combination of policy-driven promises regarding taxation and aggressive critiques of the legal standing of opposing candidates to sway the "non-partisan" or undecided voter base [1].
“Basically, you need to be a four-time convict to be able to run for election, everyone”
This campaign represents a strategic shift by the People Power Party to weaponize the concept of 'judgment' against both the presidency and opposition candidates. By targeting the central regions and Busan, the party is attempting to consolidate a diverse coalition of voters through a mix of economic reform promises and attacks on the perceived criminality of political rivals.
