Prada has launched a limited-edition line of Kolhapuri sandals handmade in India following criticism over cultural appropriation [1].
The move signals a shift in how luxury houses handle traditional craftsmanship. By partnering with local artisans after facing backlash, Prada is attempting to pivot from appropriation to credited collaboration.
The sandals are produced in the Indian states of Maharashtra and Karnataka [4]. This production model follows nearly one year of criticism [5] regarding previous designs that mirrored traditional Indian footwear without acknowledging their origins [3].
Retailers will sell the collection in approximately 40 Prada stores globally [3]. The pricing for the limited-edition footwear is set at approximately €750 [1], which is roughly $930 [2].
The controversy began when the brand released similar designs that lacked credit to the Indian artisans who developed the Kolhapuri style over generations. This led to widespread accusations that the company was profiting from cultural heritage without providing recognition or compensation to the source community [3].
By relocating production to the states of Maharashtra and Karnataka, the brand has integrated the original geographical source of the craft into its supply chain [4]. The limited availability in 40 stores suggests a targeted release intended to address the specific criticisms regarding the sandals' authenticity and origin [3].
“Prada is attempting to pivot from appropriation to credited collaboration.”
This transition reflects a broader trend in the luxury fashion industry where brands are facing increased scrutiny over 'cultural mining.' By moving production to the origin site and explicitly crediting the craft, Prada is attempting to mitigate reputational risk and establish a more ethical framework for incorporating traditional indigenous designs into high-fashion collections.
