Protaigé launched Maia on May 20, 2026 [1], an autonomous AI Account Director designed to operate within the existing workflows of marketing teams.
The release marks a shift toward autonomous execution in the advertising industry. By embedding AI directly into communication channels, the platform aims to reduce the friction between strategic planning and campaign deployment.
Based in Singapore, Protaigé developed Maia to address the increasing pressure on marketing teams to maintain always-on campaigns [5]. The system is designed to function within the tools that marketers already use daily, including email, WhatsApp, Slack, and video meetings [2].
Unlike traditional AI tools that require users to switch between different software interfaces, Maia operates within the flow of work [1]. This allows the AI to act as a coordinator that manages tasks across various platforms without requiring the user to leave their primary communication hub [3].
The platform targets the need for speed and continuity in digital marketing [4]. By automating the role of an account director, Protaigé intends to streamline how campaigns are monitored and adjusted in real time [2].
“The world’s first AI Account Director that operates within the flow of work”
The launch of Maia reflects a broader trend of 'invisible AI,' where artificial intelligence moves away from standalone chatbots and into the background of professional software. By targeting the specific role of an account director, Protaigé is attempting to automate high-level project management and coordination, potentially reducing the headcount needed for campaign oversight in large marketing agencies.
