South Korean pop star PSY appeared on the Arirang News live broadcast "K-Culture Dive" on May 8 to discuss the global reach of Korean culture [1].

The program highlights the evolving strategies South Korea uses to export its cultural identity. By blending traditional elements with modern digital influence, the nation aims to maintain its global soft power through new educational and media initiatives.

During the broadcast, PSY said he participated in a CNN International documentary titled "K-Everything" [1]. The documentary examines the phenomenon of K-pop and the broader cultural wave that has captivated international audiences. The conversation focused on how Korean music and entertainment have transitioned from niche interests to mainstream global staples.

The broadcast also introduced the 2026 K-Influencer Academy [1]. This initiative is designed to train creators to promote Korean culture to a worldwide audience using digital platforms. Representatives of the academy said the program seeks to bridge the gap between traditional Korean values and the fast-paced nature of short-form social media content.

As part of the program's exploration of tradition, the broadcast featured a short-form segment titled "Parents’ Day" [1]. This segment focused on familial respect, and cultural heritage within a modern context. The broadcast further showcased a musical reimagining of Korean tradition, demonstrating how classical elements can be integrated into contemporary compositions to appeal to younger generations.

These segments collectively illustrate a coordinated effort to modernize the image of Korea while preserving its historical roots. The live stream served as a platform to announce these new cultural projects and reinforce the visibility of K-culture on a global scale [1].

“PSY discussed his participation in a CNN International documentary titled "K-Everything"”

The integration of high-profile stars like PSY with state-backed initiatives like the K-Influencer Academy suggests a strategic shift toward institutionalizing 'K-culture.' By moving beyond organic viral hits and into structured academies and international documentaries, South Korea is treating its cultural exports as a formal diplomatic and economic tool to ensure long-term global relevance.