The Partido dos Trabalhadores (PT) and Fernando Haddad aired television advertisements on May 3, 2026, showcasing federal funding for infrastructure in Sao Paulo [1].
The campaign targets Governor Tarcisio de Freitas by attributing the success of large-scale state projects to federal investment rather than state management. This strategy aims to erode the governor's record as the state gubernatorial race intensifies.
The ads were broadcast during a free partisan TV slot nationwide on Friday night [1]. They specifically focused on projects within the state of Sao Paulo, positioning the PT and Haddad as the primary drivers of regional development through federal resources [1].
Haddad, a former Finance Minister and PT pre-candidate for governor, has used the funding as a central pillar of his critique against the current administration. Regarding the state's current condition, Haddad said, "Situação de SP só não é pior por causa da ajuda de Lula" [2].
The political maneuvering comes as Haddad trails in the polls. Recent data indicates Tarcisio de Freitas holds 38% of voting intention in Sao Paulo [3]. This gives the governor a 12-point lead over Haddad in the race [3].
By linking the visible progress of infrastructure works to the federal government, the PT seeks to shift the narrative of competence from the governor to the presidency. The advertisements serve as a direct response to criticisms leveled by de Freitas during the run-up to the election [1], [2].
“"Situação de SP só não é pior por causa da ajuda de Lula"”
The use of federal infrastructure spending as a campaign tool illustrates the tension between state and federal authorities in Brazil. By claiming credit for projects managed by the governor, the PT is attempting to neutralize the 'incumbency advantage' de Freitas holds, attempting to redefine the governor's achievements as dependencies of federal support.
