Punjab Chief Minister Maryam Nawaz Sharif announced the establishment of a 50-acre film city to revitalize Pakistan's film and media industry [1].
The project represents a strategic effort to modernize the country's cinematic infrastructure by creating the first fully integrated film city in the region. By consolidating production resources, the government aims to attract investment and elevate the technical quality of local productions.
The proposed facility will be located within the Nawaz Sharif IT City in Punjab [2]. This placement integrates the media hub with a broader technological ecosystem, potentially allowing for better synergy between digital innovation and traditional filmmaking.
According to the announcement made on April 30, 2026, the project will span 50 acres [1]. The initiative is designed to provide a centralized location for filming, post-production, and media development, reducing the need for local crews to seek facilities abroad.
Chief Minister Maryam Nawaz Sharif said the vision for the film city, discussed with Oscar-winning filmmaker Sharmeen Faizaan, highlights the goal of boosting the creative economy [3]. The government intends for the site to serve as a catalyst for job creation and a hub for artistic training.
While the project is in its announcement phase, the integration of the film city into the IT City suggests a focus on high-tech production capabilities. The facility is expected to streamline the production process for filmmakers across the country [2].
“Punjab to establish 50-acre film city to revitalise film media industry”
The creation of a dedicated film city signals a shift toward treating the creative arts as a formal economic sector in Pakistan. By pairing the facility with an IT hub, the Punjab government is betting that the intersection of technology and storytelling will drive both cultural exports and domestic employment.
